My Story


In 2007, I closed my small spa and resort wholesale business. I was burnt out. I had lost all passion for my work, and after a lot of soul-searching, realized I was longing to reconnect with people on a one-to-one basis. I have to admit it was kind of a scary time... not knowing where I was going to land. But I am a planner by nature, so I started to map out my future.

I took a close look at what drove me, and what I enjoyed – really enjoyed – doing. I had a background in account management, and loved building productive working relationships over long periods of time. And I was just enough of an old-school corporate geek to love PowerPoint, Word, and Excel. And I was good at these programs. Really good. I also loved “the details,” and setting up systems, processes, and templates. I am a natural introvert so, to be honest, my most comfortable place is behind the scenes – taking care of business and making sure everything flows smoothly and efficiently.

When I first graduated from college, (many moons ago), I worked as an Administrative Assistant. It was a happy, fulfilling time for me, and I excelled at the work. I was truly a good and loyal assistant. And I didn’t mind the “assistant” label one bit. 

So 11 years ago I took a huge leap of faith and started my own executive assistance firm. I started small, worked hard every day, learned a ton, and never looked back.

This is what I do. This is what I love to do. Executive and personal assistance is my calling. I have a wonderful husband, an adorable dog, a happy home, and a fabulous life. My work is a huge part of that, and I am so thankful to be able to do this. I love taking care of my clients… developing trust, enabling productivity, and building strong, long-term relationships.

I achieve my goals by helping my clients achieve theirs.

See more of my professional experience on LinkedIn.

Kathy Layne